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So, what is Pokemon Go?

So, what is Pokemon Go?

From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Larry Lembcke discusses the insanely popular Pokemon Go game and this article from Inc.com that talks about leveraging the game for small businesses.  I am...
The Importance of Sharing

The Importance of Sharing

Marketing your business and spreading the word is tough enough as it is, so when it comes to getting social, most business owners and executives seem to think it is an optional endeavor necessary only for departments that have time to spare or businesses that want to...
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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"The world is a dangerous place to live; not because of the people who are evil, but because of the people who don't do anything about it. "
- Albert Einstein