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Email Marketing That Works for You and Your Audience

With relatively low program start-up cost and indisputable benefits, the return on investment for email marketing is massive.

The Data and Marketing Association reports a $42 return for every $1 spent on email marketing. Getting to this level of ROI can be tricky but possible with insightful strategy and meticulous execution.

At DirectiveGroup, we provide email marketing services that create more opportunities for your business and drive a better Return On Investment. Through segmentation and personalized messaging, we can increase engagement that leads to higher sales and more profit.

31% of B2B marketers use email newsletters to nurture leads

Source: Content Marketing Institute

how to

Better Engagement Leads to Higher Sales

  • Generate traffic to your website
    by disseminating valuable, thought-provoking content.
  • Maintain brand awareness and loyalty
    between sales through regular communication.
  • Increase sales
    by promoting new products and services to existing customers.
  • Capture abandoned cart purchases
    by reconnecting with customers.
  • Nurture leads and improve conversions
    with personalized drip campaigns using data-driven messaging.

Strategic Approach to Email Marketing Success

A lot goes into planning, executing, and optimizing email marketing campaigns. Doing so without a clear strategy is the main culprit of low performance.

E
Research & Competitive Analysis

Deep-dive into your industry, target audience, and competition

E
Email Marketing Strategy

Align business objectives with goals and KPIs

C
Content Creation

Set up a content calendar, develop copy

Approach

B
Analysis & Reporting

Keep you up-to-date on campaign performance

D
Campaign Optimization

Track data to determine the optimal messaging and distribution methods

D
Campaign Configuration

Technical implementation of email marketing account

Approach

C
Research & Competitive Analysis

Deep-dive into your industry, target audience, and competition

C
Email Marketing Strategy

Align business objectives with goals and KPIs

C
Content Creation

Set up a content calendar, develop copy

C
Campaign Configuration

Technical implementation of email marketing account

C
Campaign Optimization

Track data to determine the optimal messaging and distribution methods

C
Analysis & Reporting

Keep you up-to-date on campaign performance

WHY

DIRECTIVEGROUP

 

No gimmicks. No fluff.
No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

WHY

DIRECTIVEGROUP

No gimmicks. No fluff. No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

Start Using Customer Insights to Make Impact and Grow Your Business with Email Marketing

Email marketing can be as easy as it is effective. Let us collaborate with your in-house team to develop a winning strategy and implement a plan to reach your growth goals.

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest."
- Confucius
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We are here to help you create more impact for your business and your community with strategically planned and meticulously executed digital marketing solutions. Send us a message or call 1-866-925-9524.