Your Go-to digital marketing &
Founder and CEO
Lisa Maier is the founder and CEO of DirectiveGroup. Her background includes executive management at an information company, top-tier business strategy consulting for Fortune 50 companies focused on technology-based offerings, and several years helping small technology companies develop strategies and executable tactics to traverse the chasm from good products to nationally scaled businesses.
Ms. Maier’s educational background includes undergraduate degrees in Economics and Sociology from Florida’s New College, and a dual University of Pennsylvania Wharton MBA in Business Strategy and Information Strategies, Systems & Economics.
Director Creative Services
With over 34 years of expert branding and marketing experience, Jeffrey Damm has worked with some of the world’s greatest brand leaders. He has created award-winning designs for Disney, Trump International, HBO, National Geographic, Nickelodeon, USF, Pfizer, Johnson & Johnson, NPR, Time Warner and JPMorgan Chase just to name a few.
His extensive experience in both B2B and B2C arenas has allowed him to create brands for some of the world’s most successful companies. His designs were extremely instrumental in launching two clients to go public and be sold to Fortune 500 companies. Residing in both Los Angeles, New York and Tampa has given him a strong passion for taking companies from GOOD to GREAT!
Director Paid Advertising
Kim Figor has over 20 years experience in multiple marketing disciplines that encompass SEO & Paid Digital, Loyalty Marketing, Marketing Communications, and Project Management. Her educational background includes a BABM and MBA in Marketing as well as Certifications in AdCenter, Adwords and Market Motive (Paid Search, Display, SEO, and Conversions).
In addition to working at Google, where she assisted thousands of companies to succeed online, Kim has been a key player in the start-up and growth of several technology and marketing companies.
Web Development: Senior Project Manager
Steve Donehue is a results-oriented professional with a track record of leveraging creativity to deliver innovative technical solutions. With expertise in web development and digital marketing, Steve combines dedication and determination to translate ideas into tangible results. His broad range of skills includes proficiency in WordPress, SharePoint, and PHP development, as well as experience with Google Analytics, e-commerce platforms like Magento and Shopify, and marketing automation platforms such as HubSpot and Marketo.
Steve has successfully built a reputation for offering tailored website solutions and services for advertising agency and marketing firm clients, showcasing his commitment to delivering high-quality results throughout his career. With a proven track record in managing complex projects and teams, Steve has excelled in various roles, including Technical Director, where he demonstrated his expertise in web development and digital marketing. His passion for technology and his dedication to collaboration and hard work have driven his success in the field.
Mark Bowens has over a decade of experience with SEO and paid advertising and a self-proclaimed digital marketing addict. He is an internet entrepreneur and marketing expert that has been selling products and services online since the inception of EBay in 1995.
He has built (from scratch) and sold multiple internet businesses on Flippa.com (#1 marketplace for buying and selling websites). In 2011, he worked with Google on a special marketing project for small to medium sized businesses and has since joined the expert marketing team at DirectiveGroup.
Paid Social Specialist
From sunny Lisbon, Angela has over 6 years of experience in Digital Marketing, from content production and social media management to paid advertising and online media relations. After an office career at a top educational company in Portugal, Angela found out she could combine her passion for both marketing and all things internet while collaborating clients all over the world.
Since then, she’s been helping top companies and small businesses find unique, creative and valuable ways to connect with their customers through Social Paid Advertising.
Technical Business Analyst
Mahesh Tadepalli brings the analytical edge to the marketing campaigns we manage. A holder of Master’s Degree in Mathematics, he plays a major role in harnessing the marketing data for effective decision-making.
His experience in working with tech startups and understanding of marketing have proven to be instrumental in defining marketing technology solutions for companies across various industries.
Senior Manager, Paid Digital
William Overin is a data-driven digital marketing strategist with deep capabilities in business & web analytics, modeling, and research-driven methods, with experience in a breadth of industry sectors and vertical markets, and multiple channels and tactics, including email, and digital media advertising.
He has proven ability in leading digital marketing initiatives using metrics, analysis, and research to drive marketing results that deliver on business goals. A customer-oriented innovator with strong attention to detail and proven experience developing and executing a strategic vision, William’s background includes work in business development, sales & marketing and public relations across both start-up and Fortune 500 organizations.
Lohren Nickoll Lozano
Manager, Digital Paid Advertising
As a professional in Marketing and International Business, Lohren is focused on creating value for companies focused on B2B businesses through Paid Media, as a product of the analysis of insights and specific needs of each company.
In addition to being a culture enthusiast, she has experience consulting with international clients to scale results.
Writer & Editor
Elizabeth is a writer, editor, and multitalented organizer of words, thoughts, and concepts. With an educational background in research and analysis, her focus is to deliver content that is both professional and creative in order to excel in customer satisfaction.
Bringing over a decade of collaborative experience within the writing world, Elizabeth enjoys working with everyone that she encounters, seeing each experience as an exciting opportunity to reach goals while developing new partnerships with people from around the world.
Marketing & Client Management
Alison Letzring brings over a decade of experience in marketing and client management to the local and national business digital landscape through organic and paid search engine marketing and reputation management. Armed with a passionate interest in psychology and sociology as well as a love of data and provable ROI, she contributes innovative, thoughtful, creative, and honest assessments and proposals.
Alison is a strong client advocate and believes that understanding of value is just as important as delivered value, working with each client to find strengths and opportunities, provide solutions, and deliver positive and profitable results. Oh… and in her spare time, Alison enjoys spending time at amusement parks riding roller coasters, and brainstorming scary, skin-crawly costume ideas to creep out her coworkers for Halloween!
Senior Manager Paid Advertising
Britney McDonald is an analytical digital marketer whose background includes over a decade of experience in both B2B and B2C marketing. She has worked in-house for companies in ecommerce, retail, and higher education and consulted in the non-profit sector. And much of her career has centered in B2B agencies, working with clients ranging from industrial manufacturing to pharma/healthcare, technology, and more. Britney’s expertise is in creating, optimizing, and scaling paid media programs. She loves testing new ideas to find what works while eliminating inefficiencies to drive tangible results for clients.
In addition to paid media, Britney has also worked within a range of digital marketing concentrations including marketing automation, analytics, SEO, and content creation. An Ohio native, Britney completed her MBA in Marketing at Cleveland State University in 2018. When she’s not at work, you may find her engaged in one of her many hobbies, including yoga, reading, boxing, painting, gardening, and baking.
B2B Technical SEO & CRO Specialist
Bradley is a Technical SEO and CRO Specialist at DirectiveGroup. He is an experienced SEO strategist with 20 years of SEO expertise, driving business growth through innovative SEO strategies. Bradley combines an entrepreneurial mindset with technical knowledge and precision to deliver goal-focused conversions, sustainable organic growth, and improved online visibility.
Bradley started his SEO career in July 2003. After graduating college with an Art degree, Bradley began to work as an Art Director on a feature film and then as a web designer and developer in the initial stages of the internet.
Dedicated to specializing in search engine optimization, Bradley has over ten years of experience working in digital marketing agencies and another ten as in-house SEO, emphasizing lead generation, e-commerce, and non-profits for various industries. Bradley balances intimate knowledge of search engine evolution, adaptable experimentation, and technical know-how to position the complex international, multiple national, medium, small, and startups.
Qualify for Pay-for-Performance Engagement
DirectiveGroup works with companies that spend a minimum of $10,000 per month in direct paid advertising and are willing to take conversion rate optimization steps. DirectiveGroup is motivated to constantly increase sales or leads while controlling costs.
Please share some basic information and well get in touch with you to discuss if a pay-for-performance model can work for you.