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Hidden Google Money Grabs: Targeting Expansion

Hidden Google Money Grabs: Targeting Expansion

Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...

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Hidden Google Money Grabs: Geotargeting

Hidden Google Money Grabs: Geotargeting

Yes, Google is a public company whose mantra needs to be "increasing shareholder value." But unfortunately, there are a few "features" in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without delivering value. We'll start...

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Making the Most out of Scripts for Your PPC Campaigns

Making the Most out of Scripts for Your PPC Campaigns

Wondering how Google scripts can automate your business? Here is everything you need to know to get you started. In this article we will cover: What is a script/ how is it used How to use Ad scripts How can scripts help improve Google Ads Top Google Ad Scripts Finding...

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"The most manifest sign of wisdom is a continual cheerfulness."
- Michel de Montaigne
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