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Hidden Google Money Grabs: Targeting Expansion

Hidden Google Money Grabs: Targeting Expansion

Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...

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Hidden Google Money Grabs: Geotargeting

Hidden Google Money Grabs: Geotargeting

Yes, Google is a public company whose mantra needs to be "increasing shareholder value." But unfortunately, there are a few "features" in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without delivering value. We'll start...

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Whenever you find yourself on the side of the majority, it is time to pause and reflect."
- Mark Twain