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Hidden Google Money Grabs: Targeting Expansion

Hidden Google Money Grabs: Targeting Expansion

Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...

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"Nothing astonishes men so much as common sense and plain dealing."
- Ralph Waldo Emerson