8 Steps to ABM Marketing Success If you want to do ABM marketing in-house, you need to have the resources, skills, alignment, technology, data quality, strategy, and time and patience to execute the strategy. It's important to have a clear plan and regularly review...
The California Privacy Rights Act: Demystifying CPRA On January 1, 2023, the California Privacy Rights Act (CPRA) went into effect. The CPRA is a set of regulations that build on the California Consumer Privacy Act (CCPA), which was passed in 2018. The CPRA contains...
Should you make email marketing a priority in 2023? Email marketing is a highly effective, cost-efficient way for businesses to reach their target audiences in the digital age. With double-digit ROI rates and ongoing advancements that make email campaigns more...
