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OPTIMIZE AD PERFORMANCE WITH DATA-DRIVEN DECISIONS

Pay-per-click advertising (PPC) is one of the most effective and competitive ways to put your company’s brand, products and services in front of qualified customers.

As lucrative as PPC campaigns are, often marketers are disappointed with the ROI they are able to achieve.

In the live auction, the cost of ad placement is market-driven. As cost-per-click for keywords rises your acquisition costs start to increase and impact profitability.

At DirectiveGroup, we know how to get the most from your ad spend. Profitability can be achieved with excellent execution at every step in the process – from an insightful strategy and meticulous targeting to persuasive copy and fine-tuned optimization and everything in-between.

Ignite Your PPC Marketing Efforts

We have helped companies like yours exceed ROI goals across many industries including manufacturing, eCommerce, healthcare and B2B services.

PPC STRATEGY
PPC MANAGEMENT
LANDING PAGE DESIGN
CONVERSION RATE OPTIMIZATION

“Together, we have progressed further along the path of e-commerce success that I’d originally thought possible, and they have truly earned a place in our company’s strategic and tactical marketing plan.”

Bush Business Furniture

What Happened to Your Ad Spend ROI?

Like many marketing executives, you are wondering why you keep spending money on pay-per-click campaigns and not getting the results you need to have a real, positive impact on your business growth.

This is why your ads don’t yield the results you need:

  • Running ads without a concrete strategy that aligns with your business goals.
  • Increase in competition – too many people fighting for the same ad space.
  • Failure to correctly read the competitive landscape.
  • Relying too much on automation and not confirming with a human eye.
  • Incorrectly using bid modifications, dayparting or audience targeting.
  • Disconnect in the messaging between ads and the landing pages.
  • Poor quality scores.

 

Your audit is free if your ad spend is $5000/mo. or more.

Strategic Approach to PPC Success

A lot goes into planning, executing and optimizing paid ads. Doing so without a clear strategy is the main culprit of low performance.

E
Keyword Research & Competitive Analysis

Deep-dive into your paid search market

E
PPC Strategy

Align business objectives with goals and KPIs to each ad platform

C
Ads and Landing Page Design

Write ad copy,design display ads and develop landing pages

Approach

B
Analysis & Reporting

Keep you up-to-date on campaign performance

D
Campaign Optimization

Determine the optimal messaging and bid levels

D
Campaign Configuration

Technical implementation of ad campaigns

Approach

C
Keyword Research & Competitive Analysis

Deep-dive into your paid search market

C
PPC Strategy

Align business objectives with goals and KPIs to each ad platform

C
Ads and Landing Page Design

Write ad copy,design display ads and develop landing pages

C
Campaign Configuration

Technical implementation of ad campaigns

C
Campaign Optimization

Determine the optimal messaging and bid levels

C
Analysis & Reporting

Keep you up-to-date on campaign performance

WHY

DIRECTIVEGROUP

 

No gimmicks. No fluff.
No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

WHY

DIRECTIVEGROUP

No gimmicks. No fluff. No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

Pay-for-Performance Marketing:

The Optimal Engagement Model for High-Budget Advertisers
For high-budget advertisers, we are proud to offer performance-based marketing approach.

Unlike the traditional model where the agency is compensated for campaign management and optimization solely as a percentage of ad spend, with pay-for-performance approach the agency shares the risks as well as the rewards. We are compensated by commission – value per lead or percentage of profit – not by percentage of spend.

At DirectiveGroup, we work side-by-side with your marketing team to develop a strategy and determine which channels and tools will bring the best results at the best price for your particular business. Then we execute each tactic while monitoring and optimizing to ensure consistent increase in sales or lead volume.

We don’t just talk a good game. We want to deliver results in advance at no cost to you.

Sign up for your FREE audit. We will give you a complimentary consultation identifying major issues that are stopping you from reaching higher lead and sales volumes while keeping the cost of PPC campaigns down.

Speaking of Online Paid Advertising…

Hidden Google Money Grabs: New Campaign Bidding Strategies

Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals. If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting Expansion, you know that sometimes Google’s suggestions serve Google’s stockholders before advertisers. In....

Killer Digital Marketing Tips: How To Write Ads That Convert

As most, if not all, marketers know, successful paid search campaigns, are only possible by getting the right message to the right audience at the right time. So, where do you start when your campaigns are not successful? That depends… but for this article, we will start with delivering the right message to the right....

Hidden Google Money Grabs: Targeting Expansion

Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by default. Targeting Expansion The culprit is a hidden ad-group-level “feature” called....

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Those who say it can't be done are being passed by those doing it."
- Unknown
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