Bridge the Gap Between Now and Your Future
Accomplish Your Goals Most Efficiently
It’s an age-old business dilemma: You want to grow your business, but aren’t sure where or how to allocate resources most efficiently to make it happen. Sound familiar? If so, you may need to conduct a gap analysis.
A gap analysis begins with an audit and assessment of your current business performance to identifying the differences between where you are now and where you’d like to be.
In marketing, the gap analysis allows you to identify new markets and audiences to expand your business and meet the demand for products or services in those underserved markets. It also looks at the difference between actual customer needs and how your organization perceives them.
Once you pinpoint the gap between the existing and new business opportunities, you can devise an integrated marketing strategy and select the right mix of tactics to bridge this gap faster and most efficiently.
At DirectiveGroup, we utilize a scientific approach to gap analysis. In partnership with your team, we conduct an in-depth study of your company, customers, competitors and industry to discover the areas that need your immediate attention. Then we help you develop a precise and prioritized marketing strategy to accelerate business growth and profitability.
“We have a much better response this far in advance of the event date than we have had for other events, and we have more new registrants than before. This is exactly what we wanted. Keep doing what you are doing.”
No gimmicks. No fluff.
No meaningless data.
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.