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INFORMATION IS CHEAP. ATTENTION IS EXPENSIVE.

From slogans and headlines to long-form page copy, the purpose of every piece of copy is to pull readers in and never let go of their attention.

It is the only way to boost conversions, ensure high ROI for your marketing tactics, and, ultimately, grow your business.

Get Conversions with Compelling Stories

The only way to do this is to connect with our audience on a deeply emotional level using easily understood words and messages that clearly state your product or service’s true value.  Great copywriting tells a compelling story and paints a picture in the readers’ minds effectively changing their emotional beliefs.

At DirectiveGroup, we apply an integrated strategic approach to copywriting using primary research and market segmentation data. These fundamental insights enable our writers to create content that resonates and inspires action.

People don’t buy for logical reasons. They buy for
emotional reasons.

— Zig Ziglar

Why Stories are Better Than Facts and Figures

As much as we want to believe that every decision we make is logical, it is simply not true. The process of decision making is actually reversed. We, humans, buy with our hearts and feelings and then support our decisions with facts and logic.

Our job as marketers is to use narratives to influence decisions.

Elements of Persuasive Content

Crafted value proposition. Tell your customers why they should buy from you and only you.

Compelling and truthful. Share the details that will paint the outcome your customers seek.

Simple but complete. Skip the industry jargon and talk to people, not at them.

Clear and relevant. Tailor your copy to your customers’ level of awareness to make it easy for them to take action.

Appropriate CTAs. For better conversions, use actionable call-to-actions at the most natural place in the conversation

Optimized for SEO. Optimize content for the search engines to keep driving organic traffic to your website.

Writing for User Experience

Creating an engaging copy – the one that reduces bounce rate and turns potential customers into leads and, ultimately, sales – starts with positioning your message for your ideal client.

This means knowing exactly who your customers are, what problems they are facing, what motivates them to buy, and how your product or service can make their lives better.

Research and strategy are at the heart of this process.

Professional content strategy development ensures your success online. The right content strategy considers every touchpoint and every marketing tactic to align your brand voice with your target audience. With each step outlined, you will feel confident knowing what to write for each customer interaction and will be able to measure and improve your content to get even greater results.

The Right Partner Can Make All the Difference

The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.
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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

""Change your life today. Don't gamble on the future, act now, without delay.""
- Simone de Beauvoir
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