Aging in Place
Rise to new heights within a diverse ecosystem with a comprehensive marketing approach.
Explore our High-Performance Marketing Approach for the Aging in Place Ecosystem
Our specialized focus at DirectiveGroup is in developing and executing unique, integrated marketing programs that use a non-cookie cutter approach to generate results. We aim to 1) grow your top-line revenue, 2) generate leads, and 3) grow your company valuation by building a digital presence that cannot be replicated by competitors.
Our Omnichannel Approach Benefits Your Company’s Market Reach
- In understanding generational values, we factor in the perspectives and priorities of family, friends, and a community of caregivers.
- We have a strong omnichannel approach with multiple tactics, including both traditional and digital in some cases, thus speaking to the various buyer group participants who seek out specific information for their decision making processes.
- Our comprehensive methodology includes tactics such as email, direct mail, newspapers, magazines, SEO, multiple types of paid advertising, influencer networks and social media, and connected local TV.
- Our content creation addresses multi-generations from gen-Z and millennials to seniors and beyond, bringing in the style, voice, and tone that best meets each user’s needs.
- We have an age-diverse marketing team with a wide range of perspectives to truly develop value propositions that resonate with all audiences.
- Our tactics can assist customers in all stages of the funnel from awareness building to post-purchase advocacy, thus continually expanding your share of the market.
Clear Solutions to Address Challenges
Similarly, where many businesses are simply happy to survive within this growing marketplace, our methods are designed to help you thrive and develop into an industry leader. We define growth through clear metrics demonstrating that your brand’s visibility and authority is enhanced, leading to a stronger and more resilient business model. What others often fail to recognize is that the continuation of the customer journey post-purchase is just as essential as the initial introduction to the sales funnel. As a result, we encourage tactics that are designed to expand your reach to create a continuous sales cycle of growth and engagement.
The journey towards digital excellence in the Aging in Place ecosystem begins by seeing your specific challenges as opportunities and transforming your aspirations into achievements. We invite you to connect with us and discover the difference that our dedication and experience can afford your B2B or B2C company. Our team is ready to guide you through the complexities of the market, devising a strategy that elevates your business to new heights.
Let’s Take the Next Step
Ready to elevate your business’s online presence? Let’s start the conversation by discovering how we can customize the solution to your specific challenges and help your business thrive in every location. As we work together, we will achieve your goals and drive success across all your operations!
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.