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Google Analytics & Google Tag Manager

Turn Meaningful Insights into Concrete Digital Marketing Initiatives
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Data-Informed Business Decisions Lead to Stronger Results

Since its introduction in 2005, Google Analytics (GA) grew into a powerhouse of information and insights that delivers in-depth look at your website performance. Close to 30 million websites use GA. Yet, many marketers have not mastered how to use the data and the plethora of tools to make smarter business decisions.

Data makes it clear to see what customers want, where they come from, what devices they use and what makes them leave without taking action. By gaining a better understanding of user behavior and needs you can make meaningful website improvements that will generate real results in less time.

At DirectiveGroup, we help our clients see what really matters by dissecting and sorting through the data for them.

We Help You Make Sense of Data

Our services help you track user movement on the website, measure the metrics that matter to your business and optimize it to improve the outcomes of your digital marketing campaigns.

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Google Analytics Account Audit

From set-up to integration to tracking, we evaluate your account setting to ensure that you can trust the data you collect.

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Google Analytics Account Setup

Properly configure settings, reporting and goals tracking to ensure that collected data is accurate and relevant.

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Google Tag Manager

Implement, test and debug tracking codes without compromising the performance of your website.

“… they have introduced a deeper and more nuanced approach to data capture and analysis, and in fact, solved a thorny analytics problem that had plagued us with our hosted merchant account tracking…”
Bush Business Furniture

WHY

DirectiveGroup

 

No gimmicks. No fluff.
No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

WHY

DIRECTIVEGROUP

No gimmicks. No fluff. No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

Get Actionable Insights About Your Visitors and Start Making Smarter Business Decisions

Your marketing is only as good as the data that backs it. Let us help you get better performance by ensuring that the data you collect is accurate, relevant and timely.

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