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Worst Brand Blunders of 2019

Worst Brand Blunders of 2019

The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although they're making a financial investment into a company, the brand allows them to make...

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Jell-O and How Influencer Marketing Impacts Your SEO

Jell-O and How Influencer Marketing Impacts Your SEO

Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods....

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble."
- Helen Keller