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Make a Good First Impression – a Great Lasting One!

Every marketer knows that your brand’s reputation is crucial for success because “People do business with people they know, like and trust.”

The importance of actively managing your reputation is amplified in the digital landscape where consumer reviews are easily and instantly shared and accessible globally. Consider these three facts:

  • 85% of people trust online reviews as much as personal recommendations
  • 3 out of 4 people trust a company more if it has positive reviews
  • 60% of people say a negative review made them not want to work with a business

An effective strategy will help you leverage positive feedback and address concerns before they do damage. It also offers valuable insight into the wants and needs of your customers.

At DirectiveGroup, we provide reputation management programs that acquire, monitor, analyze and respond to, not just reviews, but more importantly to the people who are expressing their experience. In doing so, we create more opportunities for your business and drive a better Return On Investment.

Ask and You Shall Receive

85% of customers are willing to leave reviews

Listen and Learn

our reputation management program

  • Active acquisition program to gather new reviews at appropriate points in your customer interaction process, usually at the completion of a transaction.
  • Negative sentiment clean-up for poor online reviews, mediation service to help you change outcomes, and – if appropriate – request updates to reviews that were less than stellar.
  • Retroactive review gathering from previous customers to build out your volume of online reviews.
  • Management of review placements on websites your prospects trust most.
  • Active, real-time problem-solving processes are in place for negative responses to review requests, to help prevent or mitigate the worst reviews that are submitted about your business.
  • Multi-location review acquisition management to help you gather reviews for your most important physical locations.
  • Monthly or quarterly reporting and trend analysis so data gathered is actionable.
“We are getting a lot of new patients telling us that they are choosing our practice because of our online reviews … they see our 4.92-star rating and they call for an appointment. The reputation management program is yielding definite results that we can see in our schedule.”
16th Street Dental

Strategic Approach to Reputation Management Success

A lot goes into planning, executing, and optimizing a reputation management program. Doing so without a clear strategy is the main culprit of low performance.

E
Research & Competitive Analysis

Deep-dive into your industry, target audience and competition

C
Reputation Management Strategy

Align business objectives with goals and KPIs

Approach

B
Analysis & Reporting

Keep you up-to-date on program performance

D
Program Implementation

Acquire, monitor, analyze and respond

Approach

C
Research & Competitive Analysis

Deep-dive into your industry, target audience and competition

C
Reputation Management Strategy

Align business objectives with goals and KPIs

C
Program Implementation

Acquire, monitor, analyze and respond

C
Analysis & Reporting

Keep you up-to-date on program performance

WHY

DIRECTIVEGROUP

 

No gimmicks. No fluff.
No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

WHY

DIRECTIVEGROUP

No gimmicks. No fluff. No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

Build a Stronger Brand by Actively Seeking and Managing Customer Feedback

As part of your integrated marketing strategy, Reputation Management program is designed to build customer trust and gain critical knowledge to strengthen customer relationships.

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Arriving at one goal is the starting point to another. "
- John Dewey
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We are here to help you create more impact for your business and your community with strategically planned and meticulously executed digital marketing solutions. Send us a message or call 1-866-925-9524.