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Take the Guesswork Out of Decision Making

What is driving competition in your industry? How is it likely to change? Why do customers choose you over competitors or not? Are these the right questions?

The right answers to the right questions may be your most valuable competitive advantage.
Primary research helps you uncover patterns and insights that enable you to make informed business decisions. This fundamental data enables innovation and helps you discover the most promising sources of growth, develop successful products, and communicate effectively with your target audience.

At DirectiveGroup, we use primary research to significantly boosts your marketing efforts with effective value propositions, better market segmentation, and integrated digital marketing tactics.

Listen Carefully 

Don’t let speculations and a few observations direct your strategy. Discover actionable insights with our cost-efficient, responsive and innovative primary research techniques.

We employ a range of qualitative and quantitative approaches and advanced analytics solutions to develop a deep understanding of customer insights. Focus groups, one-on-one interviews, and online community management are just some of the qualitative techniques that we use to generate valuable data.

Seek to Understand

We use big data and predictive, descriptive and prescriptive analytical tools to generate accurate insights.

 

  • Descriptive analysis tells you “what has happened” in the past.
  • Predictive analysis accurately predicts the events in the future, which can impact your business significantly.
  • Prescriptive analysis answers “what should you do next?” to mitigate the risks and grow your business above-market rate.

Discover the Best Drivers of Customer Loyalty

DirectiveGroup’s primary research services go beyond generating insights. We create an action plan with a series of steps that can help you do the following:

  • Develop the capability to retain high-value customers more efficiently and profitably
  • Implement the organizational changes – from CXOs to the frontline staff- that are necessary to drive business growth
  • Help you discover pricing strategies which can improve your bottom line as well as market share
  • Identify new opportunities and promising sources of income for your business
  • Increase your return on marketing investment significantly by freeing up your marketing resources and reinvesting the savings to deliver a better top line

WHY

DIRECTIVEGROUP

 

No gimmicks. No fluff.
No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

WHY

DIRECTIVEGROUP

No gimmicks. No fluff. No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

Make Informed Marketing Decisions

The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Never doubt that a small group of thoughtful committed citizens can change the world, indeed it is the only thing that ever has."
- Margaret Mead
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We are here to help you create more impact for your business and your community with strategically planned and meticulously executed digital marketing solutions. Send us a message or call 1-866-925-9524.