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An Integrated Strategy
for Growth

In the world of high growth expectations, aggressive competition and a revolution in the way customers learn and buy products and services online, the companies with better marketing and sales capabilities grow faster and sustain a competitive advantage.

Historically, the roles and functions of sales and marketing have been separated. The sales team is often appreciated as an asset that brings in revenue, while marketing is just an expense.

Today, leading organizations recognize that the only way to grow and strive in our digital age is to unite sales and marketing around a common goal. But many do not have a concrete plan and process to accomplish success.

Organizations with integrated sales and marketing objectives, produce exceptional results:

  • 38% higher sales win rates
  • 36% higher customer retention
  • 451% increase in qualified leads from nurturing campaigns
  • 47% more revenue from nurtured leads

Those that don’t experience low lead quality, disconnected messaging, low customer retention and lost sales.

At DirectiveGroup, we cultivate the connections between people, processes and technology to ensure that your sales and marketing functions work in unison. We help transform your organization from disconnected silos to integrated teams, so marketing and sales share a common vision and goals for success.

FEATURED CAPABILITIES

Growth Strategy Development
Brand Transformation
Sales Enablement
AI/Martech

It’s Not How You Sell. It’s How They Buy.

The need for closer collaboration between sales and marketing is driven largely by the evolution of the buying process.

Online access to information, has turned passive buyers into savvy, educated consumers. With 80% of the B2B buying decisions being made prior to even engaging with sales, developing content for the right target audience is absolutely critical for generating high quality leads.

Yet, 55% of marketers admit to not knowing what marketing assets their sales colleagues use.

When Sales and Marketing Align, Everybody Wins

When sales and marketing teams collaborate, they start to share the same vision, communicate consistent messaging and support each other through every stage of the buying process.

With real-time access to data and analytics, marketing helps sales to increase engagement and build stronger customer relationships.

At the same time, armed with lead quality data marketing is able to produce better content and deliver more leads to sales that are worth pursuing.

These efforts result in shorter sales cycles, lower customer acquisition costs and higher revenue.

WHY

DIRECTIVEGROUP

 

No gimmicks. No fluff.
No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

WHY

DIRECTIVEGROUP

No gimmicks. No fluff. No meaningless data.

Strategy Audit
Strategy-based approach

We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.

Experience
Experience integrating with internal teams

We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.

Transperancy at every step
Transparency at every step

You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.

Success
Your success is our success

Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.

The Right Partner Can Make All the Difference

The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team

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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
- Steve Jobs
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