Yet leading companies are already embracing Marketing Artificial Intelligence. Why? Well, as with any disruptive technology, the staid, already sliced up market share pie can undergo a radical change. These are the times in which there can be radical shifts in market share, with new winners and new losers. The industry leaders can – in these times – lose market positioning and new leaders can take their places.

Artificial Intelligence in Marketing is one of those disruptive opportunities. The technology underneath the most powerful of these new tools is one that finally allows you to tame the explosion of siloed data that is the unfortunate reality of the digital realm. This means that you eliminate problems that have plagued digital marketers, including:

• An overwhelming volume of data that must be excruciatingly sifted through to cull actionable insights.
• An inability to see across platforms, browsers and devices so that you have a total lack of understanding of the true purchase path of your customers.
• Hidden data that masks your ability to fully see your individual or segmented customers’ full activities.
• Siloed data that does not allow you to optimize across multiple channels or to understand fractional contribution to attribution.
• Drowning in an ever-increasing amount of content that has unknown contribution to customer conversion or retention, leaving you not knowing what works.

These issues, and more, are solvable. Finally, the promise of the digital era, where we marketers can be confidently data-driven due to full and actionable insight, is at hand.