Marketing AI Solutions: Do It, Do It Right and Do It Right Now.
Gartner’s Digital Marketing Hype Cycle shows Artificial intelligence is still in the “Innovation Trigger Phase” with up to 10 years before it reaches the phase where it is a standard element of the marketer’s arsenal. That means we are just at the beginning of what will surely be a revolution in how we interact with our technology… and how it interacts with us.
Yet leading companies are already embracing Marketing Artificial Intelligence. Why? Well, as with any disruptive technology, the staid, already sliced up market share pie can undergo a radical change. These are the times in which there can be radical shifts in market share, with new winners and new losers. The industry leaders can – in these times – lose market positioning and new leaders can take their places.
Artificial Intelligence in Marketing is one of those disruptive opportunities. The technology underneath the most powerful of these new tools is one that finally allows you to tame the explosion of siloed data that is the unfortunate reality of the digital realm. This means that you eliminate problems that have plagued digital marketers, including:
An overwhelming volume of data that must be excruciatingly sifted through to cull actionable insights.
An inability to see across platforms, browsers and devices so that you have a total lack of understanding of the true purchase path of your customers.
Hidden data that masks your ability to fully see your individual or segmented customers’ full activities.
Siloed data that does not allow you to optimize across multiple channels or to understand fractional contribution to attribution.
Drowning in an ever-increasing amount of content that has unknown contribution to customer conversion or retention, leaving you not knowing what works.
These issues, and more, are solvable. Finally, the promise of the digital era, where we marketers can be confidently data-driven due to full and actionable insight, is at hand.
Leading companies are implementing Marketing Artificial Intelligence. Are you?
DirectiveGroup marries the power of AI to the tactics of digital marketing. As an AI MarTech Integrator, we help B2B and B2C clients leverage the latest capabilities in AI to drive more targeted campaigns, create more personalized content and achieve unprecedented results. Now you can find the path to the higher ROI and greater customer satisfaction that the digital age has promised.
Digital Transformation: Is this Your Once-in-a-Lifetime Opportunity?
In the not too distant future, some will look back with satisfaction, some with regret. Which will be you?
Many digital visionaries believe we will look back at this time as a one where bellwethers in many industries began decisively moving away from the pack. Whether you know your industry is facing an impending digital disruption and you must act or be left behind, or whether you want to lead a digital transformation, with a keen awareness that your market share pie is imminently ripe for redistribution, this is your time. To act. To get in the game. Decisively. And with purpose.
If you are ready to get on the playing field in a more significant way, and at the same time, move away from red oceans to find your blue ocean opportunity, DirectiveGroup is your company. If you know that the digital realm is much deeper than and not as superficial as you’ve experienced thus far, DirectiveGroup is your company. Wherever you are on the digital maturity curve, when you know it is your time to move up in a decisive way, DirectiveGroup is your company. We specialize in helping businesses who intend to be market leaders, and who must get it right immediately out of the gate, to deliver on those high expectations. For those who need to dominate digitally: Call us.
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Words, words, words... What's a marketer to do?
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