Gartner’s Digital Marketing Hype Cycle shows Artificial intelligence is still in the “Innovation Trigger Phase” with up to 10 years before it reaches the phase where it is a standard element of the marketer’s arsenal. That means we are just at the beginning of what will surely be a revolution in how we interact with our technology… and how it interacts with us.
Yet leading companies are already embracing Marketing Artificial Intelligence. Why? Well, as with any disruptive technology, the staid, already sliced up market share pie can undergo a radical change. These are the times in which there can be radical shifts in market share, with new winners and new losers. The industry leaders can – in these times – lose market positioning and new leaders can take their places.
Artificial Intelligence in Marketing is one of those disruptive opportunities. The technology underneath the most powerful of these new tools is one that finally allows you to tame the explosion of siloed data that is the unfortunate reality of the digital realm. This means that you eliminate problems that have plagued digital marketers, including:
These issues, and more, are solvable. Finally, the promise of the digital era, where we marketers can be confidently data-driven due to full and actionable insight, is at hand.
Leading companies are implementing Marketing Artificial Intelligence. Are you?
In the not too distant future, some will look back with satisfaction, some with regret. Which will be you?
Where are you on the digital maturity curve?
Many digital visionaries believe we will look back at this time as a one where bellwethers in many industries began decisively moving away from the pack. Whether you know your industry is facing an impending digital disruption and you must act or be left behind, or whether you want to lead a digital transformation, with a keen awareness that your market share pie is imminently ripe for redistribution, this is your time. To act. To get in the game. Decisively. And with purpose.
If you are ready to get on the playing field in a more significant way, and at the same time, move away from red oceans to find your blue ocean opportunity, DirectiveGroup is your company. If you know that the digital realm is much deeper than and not as superficial as you’ve experienced thus far, DirectiveGroup is your company. Wherever you are on the digital maturity curve, when you know it is your time to move up in a decisive way, DirectiveGroup is your company. We specialize in helping businesses who intend to be market leaders, and who must get it right immediately out of the gate, to deliver on those high expectations. For those who need to dominate digitally: Call us.
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