LinkedIn showcase pages have replaced the Products and Services tab as dedicated digital marketing spaces for businesses to promote certain aspects, products or services to distinct customer segments. Showcase pages work like an extension of your main LinkedIn...
Graphics and images are more important than ever, both for your website and social media platforms. Images generate more engagement regardless of the platform and you need to make sure that they are presented in a format that is easy for your users to digest. Here are...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an interview posted on the Marketing Sherpa Blog by Kayla Cobb, The Importance Of Handling Customer Reviews. DirectiveGroup is a big...
Business owners have known for a while now that social media platforms are pretty much necessary in this day and age for a successful marketing campaign. What they fail to acknowledge though is that social media is social, meaning that there is communication involved....
$638 million is the official Q1 2015 earnings reported by LinkedIn, which is a remarkable 35 percent year-over-year increase in overall revenue. CEO Jeff Weiner announced that total members in LinkedIn grew to 364 million, unique visiting numbers increased 18 percent...
