Generic selectors
Exact matches only
Search in title
Search in content
Generic selectors
Exact matches only
Search in title
Search in content
Select Page

Social Media – You Need More “Social” and Less “Media”

by | Jun 3, 2015 | Social Media Marketing

Business owners have known for a while now that social media platforms are pretty much necessary in this day and age for a successful marketing campaign. What they fail to acknowledge though is that social media is social, meaning that there is communication involved.

Oftentimes you will see a company with Facebook, Twitter, and LinkedIn profiles – this is a good thing! When you actually open them up you see a wall of unanswered questions or interactions, and a few promotional posts from last year. You have a goldmine at your fingertips and you aren’t even using it!

What if I said I could get you in a room with 100 people interested in your product or service. They are there to listen to what you have to say and engage with you specifically about your goods and services. News Flash: That is exactly what social media is! Users interacting with your page and in groups that your page can service are people looking for information about your particular niche. Look for Facebook and LinkedIn groups specific to your industry and start interacting with users. Answer questions and comments on your Facebook page. Interact with the users you already know are interested in your product.

It is very easy to overlook this critical aspect, but don’t make the same mistake that many other business owners do. Utilize your social channels and engage with your audience. You have every opportunity to turn these social influencers into paying customers!

RELATED POSTS…

Tips to Find High-Quality Leads on LinkedIn
Tips to Find High-Quality Leads on LinkedIn

If you are doing B2B marketing, you may already know that LinkedIn can play a colossal part in your success. There is a reason that 94% of B2B marketers choose LinkedIn as their first choice for content distribution. While Facebook and Twitter are also important, over...

read more
How To Drive Higher Ed Admissions With Social Media
How To Drive Higher Ed Admissions With Social Media

As a marketing executive of higher learning institutions, you are all too aware of the challenges the digital marketing industry is currently facing. A recent study showed that there had been a significant slump in colleges and universities enrollment for the past...

read more
×

Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"If you're not making mistakes, then you're not doing anything. I'm positive that a doer makes mistakes."
- John Wooden
GET IN TOUCH
close slider