With the digitization of businesses, modern day Marketing has become more technology driven. This increasing dependency of marketing technology has given rise to a new breed of professionals whom the industry now calls, Chief Marketing Technologist. A Chief Marketing...
Keeping your current customers happy is just as - if not more - important than acquiring new customers. Focusing on your current clients will definitely set your business apart in the long run. Building customer loyalty will keep your company thriving for years to...
Digital media has changed the marketing realm. Every business is now realizing the increasing importance of digital media in their marketing and even sales activities. Social Media, which has gained massive popularity as one of the most effective and efficient...
The demand for people to be able to shop online has increased exponentially over the last few years. The web has transformed how both consumers and business shoppers look, browse and buy products online. One thing that is important to remember is that you can increase...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses The Neuroscience of Conversion Optimization. This is a great article that describes three principles from neuroscience...
