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Big Data – The Mysterious Buzz Word

In the recent times, no other technical word has invoked a mixed response as Big Data. The clear push by major brands and large companies to leverage the benefits of Big Data is evident from the fact that the highest paid jobs in the IT Industry are around Big Data....
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Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Freedom is not worth having if it does not include the freedom to make mistakes."
- Mahatma Gandhi