Whether you have a marketing team or you're a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Mark Di Somma,“ How To Build A Strong Brand Backstory.” In this age of social media...
From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Erin Haynes discusses LinkedIn’s new native video and this article from Social Media Today that talks about the Tech Titans new roll out. I know you must be...
Marketing your business and spreading the word is tough enough as it is, so when it comes to getting social, most business owners and executives seem to think it is an optional endeavor necessary only for departments that have time to spare or businesses that want to...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Digital Marketing & Web Development Strategist, Johanna Mateo, discusses an article by Social Media Examiner, “5 Ways to Improve Customer...
