From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Digital Marketing & Web Development Strategist, Johanna Mateo, discusses an article by Social Media Examiner, “5 Ways to Improve Customer Loyalty With Social Media.”
We no longer question how much of a role social media plays in today’s businesses. It is a matter of how well you use it to drive your customer acquisition, increase brand loyalty and handle critical customer service issues. Brands are learning every day how to handle the exposure and reach that social media can bring to their business. But yet, it is equally important to understand first how to make social media an intricate part of your business goals.
This article gives you five straightforward tips on how to maximize customer loyalty via social media. I’ll give you the brief rundown here:
- Listen to customers
- Outline an engagement plan
- Identify and embrace active advocates
- Offer a rewards program
- Measure response
Social media has made it possible for companies to not just push their product or service to their customers, but to speak to them and communicate with them in a way that forms a much more personal (transparent) relationship. where the customer feels valued, appreciated and cared for. This was impossible to do before the existence of social media.
What this means for you is, you must realize that getting on social media is not solely about creating a profile to see how many followers you can get, but to analyze who your followers are, what they like, how they speak online, and how you can make them feel special. This awareness will yield your company a lifetime of customers who will stay loyal, after all, that’s every company’s dream.
If you haven’t already, I suggest you sit down with your team, prepare a strategic plan, and stay consistent in your efforts towards customer acquisition, customer loyalty, and positive customer feedback. It is hard work, and one that will return results over time, but the lifetime reward is there for the taking, so don’t miss the opportunity that social media has gifted you.