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LinkedIn’s New Feature – Native Video

by | Aug 9, 2016 | Social Media Marketing

From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Erin Haynes discusses LinkedIn’s new native video and this article from Social Media Today that talks about the Tech Titans new roll out.

I know you must be familiar with YouTube and Facebook videos by now. People look up videos every day and can find endless amounts of entertainment and content.

On Tuesday, LinkedIn launched a new app so that its hand-selected group of Influencers can create and share short videos directly to the app’s news feed. It’s the first time LinkedIn has ever let users upload video directly to the service, something that’s been standard on other social sites for years. If you are not one of the company’s Influencers, you won’t be able to use the new app.

Unlike Facebook, LinkedIn will not use its algorithm to boost videos higher into people’s feeds than other kinds of posts. LinkedIn videos are also limited to just 30 seconds, and autoplay on desktop but not in LinkedIn’s mobile app.

Although it is just a baby step, what is really great about this new feature on LinkedIn is that they are catching up to Facebook and their native platform. This Social Media Today article discusses the new native video feature even further.

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