No matter your opinion regarding social media, it appears to be here to stay and it definitely is an essential piece of your company’s branding efforts. Why is this? If done correctly, social media can be the preeminent means to grow your professional relationships....
Social media seems to be the sparkling darling of SMB’s. Why is that? There is the promise of being able to connect with and sell to your audience without the annoying cost of paid advertising. At least, this is what has been said since marketing professionals...
The answer may surprise you, especially coming from a strategic full service digital marketing agency. How do companies bridge the gap between the real world and the virtual world? How do they capitalize on the best of both worlds? Today’s buyers, whether B2B or B2C...
So, you own a company and you are in search for more online customers and an increase in revenue. Who should you look to next? Your customers. With the continued rise in social media platforms and the many channels that are available to a brand or company to speak on,...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in the Marketing Daily, Beyond The Noise-Be Informed By Social Context To Build A Better Brand by Elaine Feeney I read...
