The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in...
You may consider stealing your competition’s customers to be a little cheeky. But, did you know General George Patton Jr.’s favorite saying is said to be, “Audacity, audacity, always audacity.” You’ve got to be audacious to get your share of the pie. Your...
No matter your opinion regarding social media, it appears to be here to stay and it definitely is an essential piece of your company’s branding efforts. Why is this? If done correctly, social media can be the preeminent means to grow your professional relationships....
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in Marketing Profs How to Track Your Tradeshow ROI by Peter Symonds. Last month I posted a blog article Where Should I...
The economy is stale, the unemployment rate is improving at a crawl and consumers have reduced discretionary spending. A lot of small businesses are hurting and scrambling for new customers as there seems to be fewer and fewer each day. Some of these businesses have...
"It is a wonder to see how, when a man greatly desires something and strongly attaches himself to it in his imagination, he has the impression at every moment that whatever he hears and sees argues in favor of that thing.
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