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How To Track Your Tradeshow ROI

From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in Marketing Profs How to Track Your Tradeshow ROI by Peter Symonds. Last month I posted a blog article Where Should I...

Marketing In A Down Economy

The economy is stale, the unemployment rate is improving at a crawl and consumers have reduced discretionary spending.  A lot of small businesses are hurting and scrambling for new customers as there seems to be fewer and fewer each day.  Some of these businesses have...
"If the whole world followed you, would you be pleased with where you took it?"
- Neale Donald Walsch

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