Digital media has changed the marketing realm. Every business is now realizing the increasing importance of digital media in their marketing and even sales activities. Social Media, which has gained massive popularity as one of the most effective and efficient...
digital marketing
Five Tips to Increase Business eCommerce Sales
The demand for people to be able to shop online has increased exponentially over the last few years. The web has transformed how both consumers and business shoppers look, browse and buy products online. One thing that is important to remember is that you can increase...
Why They Don’t Buy
An internet marketer’s job is simple It’s to help business attract new customers and increase profits. Yes, there are many things that need to align for this to happen. But at the end of the day, it’s about helping clients attract the right type of people to the...
Paid Search Keyword Data – Is It Really Going… Going… Until It’s Gone?
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Kim discusses her experience relating to access for paid search data. Not many people would be surprised to hear that Google has been blocking...

Role of Technology in Supply Chain Management
A new generation of shopping options through eCommerce and mCommerce has made supply chain management a vital area of concern for many businesses. It is particularly critical for manufacturing companies, which are heavily dependent on the supply chain partners to...