From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Michelle comments on an article posted by Richard Branson, Founder at Virgin Group–What Does It Take to Be the Boss?...
I’ll be the first to admit it is almost unfathomable to imagine any lesson can be learned from a corn stalk, yet lessons that could be describes as essential for digital marketers. None the less, it is true. Before, I discuss these three lessons, I will tell you my...
All organizations want more exposure for their website content but most manufacturing companies stop at creating the content. Social sharing of content through Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr and other platforms is a good way to distribute your...
By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your...
By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over. Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you...
