Kickstarter reports 327,800+ projects have been posted on their platform, and about 117,000 of them have been funded. Yet, the difference between crowdfunding success and failure isn't just about getting funded—it is in exploring and implementing the steps that go...
The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Sprout Social article by Dominique Jackson,“ 12 Ways to Use Instagram...
What is SMS/MMS? In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers. For those of you who don’t know what SMS and MMS stand for: SMS stands for Short Message Service which includes...
Social media is the new word of mouth. Surely you have heard that before. But what if your target audience isn’t on social media? It’s possible. But if social media is truly the new word of mouth then you would have to agree that someone who influences your target...
