The phrase, "content is king," isn't hyperbole. A look at Alexa's top sites, as of June 2014, reveals that nine of the top 10 websites are driven by content. There are five search engines, three social media sites, and Wikipedia. The lone holdout is Amazon, but even...
brand management
Is your Unique Value Proposition killing your landing page?
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry discusses Rich Page's article on landing page optimization. Landing pages are one of the oldest tricks in the book when it comes to internet...
Why Every Business Should Incorporate Infographics into their Marketing Strategy
Before we discuss the benefits of infographics, we must first look at what they are. An infographic is a set of ideas and data that is shared in visual form. These are usually very complex ideas that are too heavy for most individuals to understand. When you share...
8 Tips | Marry Summer With Your Marketing Message
Although some of our clients thrive during the summer, most dread the inevitable decrease in business during the summer season. Seasonality always plays an important role in how well any business thrives during any time period. Why? We all know that consumers’ needs...
One in a Billion—Why Building a Website Isn’t Enough
By the end of this year, there will be more than one billion websites on the Internet. That's one billion competitors vying for the time and attention of potential customers. While a powerful, user-friendly site still serves as the foundation for any solid online...