Google Analytics is one of the most widely used and powerful tools for businesses to track and analyze the performance of their online marketing activities. Google analytics allows businesses to track: Traffic sources Keyword performance Bounce rates Time spent of...
Measuring the effectiveness of marketing activities is a challenge every business faces. Especially if your business is investing in both offline and online marketing activities, keeping a track of performance of these activities becomes all more challenging....
Today’s society tends to be visually oriented. People’s eyes are drawn to images before text. Think about when you are viewing a webpage, and you’ll realize your eyes instantly go to the image on the page before reading the text. Technology has made it commonplace for...
The number of businesses adopting eCommerce is growing at an increasing pace. With a rising number of customers preferring to shop in the comfort of their homes and offices, eCommerce stores are poised to continue experiencing excellent growth rates in the near term....
Do you own a small business? If so, you know that a web presence is mandatory in this day and age. Most small business owners understand that and do their best, but as emergent technologies pop up it gets harder and hard to keep up with the times. One huge area of...
