Everyone knows that Facebook is a huge boon for any small business. We all know that you have to have a presence on the popular social network in order to stay connected with your followers and clientele, but most business owners miss a valuable opportunity when it...
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SEO Trends to Create an Excellent Online Presence
In the world of internet marketing and blogging, social media and SEO, nearly everything can change in a day. A key component in excellent online marketing is to make sure you keep up with the trends. When you do this, you can build a superb online presence and keep...
How Leveraging White Papers Can Be the Difference Between You and Your Competition
White papers are not as widely used in the manufacturing sector as in other sectors. The use of white papers can separate you from your competitors. A well-written white paper is an excellent marketing tool for a manufacturing business because it can help optimize...
Predictive Analytics to Improve Marketing Effectiveness
The only constant in the world of marketing is evolution and change. That is why more than ever for businesses to stay relevant and effective, marketers need to stay on their toes. Marketing has already embraced new ideas like digitization, social media, content...
A/B Testing: How to Make a Good Start
It is every marketer’s dream to design a campaign or a website with massive appeal to the target audience and exceptional conversion rates. More often than not, there are some tweaks and iterations to get to a marketing piece that attains its highest performance....