Everyone knows that Facebook is a huge boon for any small business. We all know that you have to have a presence on the popular social network in order to stay connected with your followers and clientele, but most business owners miss a valuable opportunity when it comes to marketing on Facebook during the holidays. Here are some quick tips that will help you spread the word about your business this holiday season!
1) Focus on Mobile
Facebook has over 1 billion users that access the social network via mobile devices (such as tablets and smart phones.) Don’t miss out on this valuable traffic during the holiday this season, make sure you optimize content and ads for mobile platforms.
Facebook has mobile news feed options for ads, and you can optimize posts for mobile devices (160 characters or less, smaller images, etc.)
2) Promote the Holiday Spirit
Don’t just post information about your products and services, use this space to foster the holiday spirit with your users. Throw in posts about holiday cooking, decorating, and trivia. Feel free to include pictures of other holiday classics like beautiful trees and movies.
In addition to the above, you can also update your profile/cover photo to include holiday elements and give your page a festive look.
3) Host Holiday Contests
Contests are a great and useful way to make your users act and engage with your page. Facebook has the ability to use 3rd party apps that you can utilize to host contests and capture email addresses.
Not only will creating a contest help drive engagement to your page, it is a valuable tool to get new users in your funnel via shares/likes.
4) Offer Coupons
If there is one that that people love during the holiday it is saving money. Use Facebook as a platform to distribute your deals in a fun way by encouraging engagement while you distribute your coupon or promotion.
5) Produce a Holiday eCard
A great way to show your users that you will go the extra step for them is to share a simple eCard on Facebook. Produce a simple card with your branding, thanking your users for following you and wishing them a happy holiday. Not only does this show your users you care, but it also will generate additional engagement through likes/shares.
And there you go, five quick and easy methods to squeeze more out of your Facebook campaign this holiday season. Do you feel like you do all this and still need help getting your program off the ground? Why not give us a call? DirectiveGroup has years of experience helping small businesses get exposure on social media platforms like Facebook. Shoot us an email or call and see how we can help you!