From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an interview posted on the Marketing Sherpa Blog by Kayla Cobb, The Importance Of Handling Customer Reviews. DirectiveGroup is a big...
Business owners have known for a while now that social media platforms are pretty much necessary in this day and age for a successful marketing campaign. What they fail to acknowledge though is that social media is social, meaning that there is communication involved....
The ability to adapt to change determines your success. This is so often true with your marketing campaigns. Marketing strategies evolve over a period of time, with the aim of staying relevant to the customer base always being the goal. Companies should make...
Today, consumers are getting bombarded with advertisements. They simply don’t have time to read, much less respond to, every ad fired their way. They are more diverse, complicated and they expect more than ever before. They respond best to ads that speak, or resonate,...
$638 million is the official Q1 2015 earnings reported by LinkedIn, which is a remarkable 35 percent year-over-year increase in overall revenue. CEO Jeff Weiner announced that total members in LinkedIn grew to 364 million, unique visiting numbers increased 18 percent...
