From time to time, DirectiveGroup team members will share their views on a piece by anindustry member. Here, Larry discusses content marketing ideas for February.
As marketers we all know that February is a busy time of the year. Valentines day has been appropriated by marketers everywhere in order to sell their products and services with a romantic twist – while this gives unscrupulous people a window in which to take advantage of users, it also gives genuine and legitimate businesses (i.e. you) an outlet for reaching your customers.
Take the addition of Groundhog Day and the coming spring and you can see that there is a lot of potential for exposure. Armando Roggio recently wrote an article about content marketing ideas in February and I thought it was a good piece. Check out the piece here:
Here are the highlights:
1) Valentines Day
2) Publish a Deck on Slideshare
3) Build a quote list
4) Celebrate Groundhog Day
5) Make Art
What do you think about his list – do you feel like it will spur some February content ideas?