It is no secret to anyone that Artificial Intelligence has revolutionized the ways that business is done and marketing strategies are developed. From generating texts and images to developing audio and automated reports, marketing tasks have been simplified and even delegated to the AI. But is AI-generated content truly authentic and valuable? In this article, we will explore the different options that these tools offer while providing interesting insights into how to stay relevant, authentic, and original while taking advantage of these trending technological tools.
What is artificial intelligence?
To begin, let us define artificial intelligence and list some of its most popular tools in recent months.
According to IBM, artificial intelligence is the intersection of computer science and rich datasets that enable effective problem-solving. It includes sub-disciplines such as machine learning and deep learning, which are often associated with AI. These areas of study involve the development of algorithms that aim to create expert systems that are capable of predicting or classifying data inputs, which allow tasks to be performed that otherwise would require human-like intelligence.
So, what concrete tasks can AI do for marketers and what are the best options available on the Internet?
There are currently thousands of artificial intelligence tools available on the web, which are often classified according to their specific focus of tasks and development:
Undoubtedly, the most popular artificial intelligence tool today and which is focused on text language development is ChatGPT by OpenAI, which has different versions and capabilities, has given much to talk about, and has revolutionized the relationship of the human being with artificial intelligence worldwide. Likewise, there are tools such as Jasper.ai, Writesonic, and Copy.ai, not to mention many more, which have specialized in text generation and language study, with highly specialized functionalities according to user needs.
Image and graphics generation
Dall-e, Midjourney, Microsoft Designer, Canva, and Dream Studio are just a few of the most popular tools at the moment, and they have enabled and facilitated perform design tasks in an easy and cost-effective way.
The development of text-to-speech is a revolutionary new capability in the digital market. Tools such as Resemble.ai, Murf.ai, and Amazon Text-to-Speech are actively pushing boundaries and revolutionizing the way audio is generated and information is disseminated through audiovisual media.
Reporting and analysis
Reporting and analysis are areas that AI companies like Saxon.ai and Microsoft have been heavily investing in, providing the digital market with platforms, functionalities, and compatible extensions to create dashboards and generate predictive analytics.
When considering all of the solutions that technology brings to the marketing field, it is very valid to question the current and future functions of marketers, and also how to ensure that the content published by the companies is valuable, relevant, and consumed by potential customers.
To answer these concerns, let us bring to you some aspects to take into account for making AI your ally.
1. Understand the strengths and limitations of AI: Although artificial intelligence has the ability to generate content in record time, it also has limitations in its creative aspects and with in-depth analysis of cultural contexts, current affairs, perception of intentions, and everyday life. In order to counterbalance its weaknesses, it is possible to rely on the capabilities of technology while still carrying out a respectful process of investigation. This way, humans can learn how to appropriately communicate with the application of inputs and properly use them while obtaining the desired results in order to remain critical of their results and demand an excellent purpose.
2. Make an informed choice between the available tools and platforms: Not all tools are developed in the same way and their neural systems have been adapted according to the needs for different results. Having the ability to consciously choose the right tools is a fundamental aspect to obtain high-quality results that reflect the wishes of the human in charge. Thus, it is possible to integrate AI into the processes of a marketing team while still maintaining a special focus on the added value and on the emotional and sociocultural context in which you are working.
3. Use Artificial Intelligence (AI) to heighten your creative potential: ChatGPT and other tools can provide ideas for your next blog post, but these may not reflect the unique thoughts, feelings, and experiences that remain unheard or unexpressed. Utilize these tools to find ways to enhance your output, overcome creative roadblocks, and obtain inspiration. Don’t neglect individual creation processes though – this can lead to homogenized results that lack originality and don’t stand out from the crowd.
4. Adjust the prompts you receive from each AI platform, and be critical with the images, text, audio, video, and statistics obtained from artificial intelligence. Make sure to leave your personal mark on each product, especially by appealing to the reader’s personal experiences, injecting humor into it and including real-life stories that you have experience of. This way your product will connect more deeply with customers and the technology will act as an ally in helping you achieve unprecedented success.
5. Utilize data and evaluate market trends to understand your audience: While this may seem like a traditional marketing tip, it is more relevant than ever before. Determining the success of your campaigns involves evaluating metrics and making informed decisions for content generation. Take into account users’ feedback and see what resonates with them. You may even be able to identify intuitively why certain posts have been successful and understand purely human references.
In conclusion, artificial intelligence presents both opportunities and challenges for businesses. With responsible and strategic implementation, AI can help businesses stay ahead of the curve and maintain strong emotional connections with their audiences. If used in a respectful, intelligent, and critical manner, AI can lead to sustained growth and competitive advantage in the long run.
Do you want to learn more about using great technological tools and a human touch that is difficult to replicate? Are you looking to receive professional advice to take your marketing strategy to another level? Contact us today or call us at 1-866-925-9524; a live person will be available to listen to you and provide insight into the specific needs of your business.
What is Artificial Intelligence (AI) ? | IBM. (n.d.). https://www.ibm.com/topics/artificial-intelligence#:~:text=Artificial%20intelligence%20leverages%20computers%20and,Discover%20Watson%20Assistant