While search is always considered as a great way for reaching as many visitors as possible, Facebook is also an effective way for attracting the audience who are interested in buying the products and/or services you’re offerings, however, they may not be aware that...
social media marketing

How Can Recruiters Use Social Networks to Attract Top Talent?
Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast...

4 Fundamental Engagement Tactics In B2B Marketing
In this brave new world, customers are now in control of their own experience with your brand as a result of advancing mobile and social technologies. Besides the direct and outbound B2B marketing techniques that aim to persuade and compel prospective buyers to...

Social Media Strategies to Show Off Your Company Culture
Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people...

3 Psychological Principals to Increase User Engagement on Facebook
Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more). While many of us are avid recreational Facebook users, not many people know how...