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3 Psychological Principals to Increase User Engagement on Facebook

by | Apr 9, 2017 | Social Media Marketing

Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more).

While many of us are avid recreational Facebook users, not many people know how Facebook can help them increase their business’ user engagement by simply following a few psychological principals. Psychology has been already used by a large group of successful marketing companies, such as UPS, Coca-Cola, and Pepsi etc. and you can use it too.

If you ever feel like your favorite marketing strategy for Facebook is facing a tough time, here are the 3 psychological principals you can use to promote/advertise your brand online on this social media platform.

The K.I.S.S Principle (Keep it Simple and Straight)

Everyone loves simplicity, including your audience. Promoting simple strategies on Facebook helps you build a healthy relationship and a huge amount of trust with your audience.

You know how to showcase your business in a simple way, encouraging your audience to have a look at it. But sometimes, we make things more complex than is necessary. As one of the most successful American entrepreneurs Steve Jobs said:

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

In the study conducted by Google and the University of Basel in the 2012, it was found that human beings habitually make sudden decisions. When you share any marketing strategy on Facebook, make sure to make it as simple as it can be.

The simpler you can display your brand, your products, your services or your marketing tactics on Facebook, the higher the results you are going to get in the end.

The Law of Similarity

There are several people who have achieved success and become a brand-name on Facebook. While you may have heard if a few and may have even adopted their strategies, others may think that it is unfaithful to their own brand. But, let me clear out the confusion, being similar or following the law of similarity is not at all bad.

Your target audience has already seen the strategy and is inclined towards it. When you follow the same marketing tactics used by great entrepreneurs, it’s quite fine to use it like it has been already used…but with a slight change. The slight adjustments in your marketing efforts allow your audience to discover something new and differentiate your brand from others.

So, how can you do this?

Is there any specific product and/or service that makes your brand look different from others?

Every business has its own USP, (Unique Selling Proposition) that makes it stand aside from others who have used the same strategies to drive sales on Facebook. Use it, play with words and mark a strong impression.

Following the law of similarity helps your audience to feel safe and protective. They are comfortable with this delivery and will be accepting of your message. So look for a company that is successful, and emulate them!

The Psychology of String

Did you ever think how few business entrepreneurs get a huge amount of audience attention and increase their fan following on Facebook? Well, it’s the psychology of string that makes your marketing tactics relevant to your potential market.

So, what exactly is the string psychology?

Here is a visual: Take a piece of string and stretch it as much as you can. Tie your finger on either end of the string and bring it closer to you. While performing this, a stage comes when the string gets displayed from its original positions, creating distortion. However, if you try to do it again by placing your finger at the same place, the string beings to take the shape of your finger and revolves around it.

In the same way, your audience follows the same path you want them to follow; all you need to do is to act as a leader. These people are like a string; they’re not made to step-in first. They’ll love to follow you wherever you go if you lead them and clear out all the things.

Keeping these 3 psychological principals in mind and following them on Facebook will definitely help you build the brand recognition and gain business credibility.

If you would like to speak to one of our Digital Strategists, you can reach us directly at DirectiveGroup. Our marketing team would be more than happy to help someone who is facing the hardest time of their business. Get in touch with us NOW.


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