From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in the Marketing Daily, Beyond The Noise-Be Informed By Social Context To Build A Better Brand by Elaine Feeney I read...
Pinterest has proven itself to be an extremely valuable social network by becoming the third most popular sharing channel behind Facebook and Twitter. It emerged in 2009, and within this short span of time has caught the eyes of the blogosphere, receiving more than...
Many small business owners find it difficult enough to keep up with website updates and blog content. We all know that you need to keep your content current and your blog rolling, but a large majority go beyond that and integrate social media into their marketing...
Businesses often wonder how much 140 characters are worth in terms of a general marketing plan, but Twitter continues to be a social media powerhouse. From the time the Ellen DeGeneres selfie broke Twitter on Oscar night this year, it was obvious to all marketers that...
Everyone knows that Facebook is a huge boon for any small business. We all know that you have to have a presence on the popular social network in order to stay connected with your followers and clientele, but most business owners miss a valuable opportunity when it...
