The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in...
paid digital advertising
Sorry folks, video is here to stay!
Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are...
Understanding the User Explorer Reports in Google Analytics
Understanding the User Explorer Reports in Google Analytics Google has been announcing some exciting new additions to the google analytics platform this year. The latest addition to the analytics platform is the much awaited feature: User Explorer. This feature allows...
Google Analytics Dashboards – A Great Way to Visualize Your Results
Dashboards in Google Analytics Google Analytics Dashboards are basically the collections of widgets where you can collect all kind of similar data. You can have up to 20 dashboards in each for each view / property with 12 widgets in your Google Analytics account. Each...
Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars
Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars It’s no secret that the first step in converting customers is to drive prospects to your website. To do cost effectively throughpaid ads it is essential for you to ensure your ads are...