"Storytelling" has become a word that has found it's way into the business world. And though storytelling has been around for ages, only recently has the business community recognized the effect of strategic storytelling. Today storytelling is used to position brands,...
Over the last couple months, I’ve seen several articles, from various sources, alluding to or even bluntly stating that the Google Adwords QS (Quality Score) should be completely ignored because it was meaningless. Since I strongly disagree with this sentiment and the...
Most of us in marketing realize consumers have grown more and more empowered in the internet age, meaning traditional sales and marketing mediums are becoming less and less effective. To compete in this environment, businesses need to change their methods from...
As a marketing professional I get the pleasure of seeing what a lot of businesses do to help promote their businesses. From saturation mailing, to radio spots, to websites, PPC and social media, I’ve seen it all. What surprises me most is how many businesses oversee...
From my experience, for many companies large and small it is just that. They move forward with well-intentioned but poorly planned websites, pay per click (search engine marketing), search engine optimization, social media marketing and perhaps email campaigns. All of...
