From my experience, for many companies large and small it is just that. They move forward with well-intentioned but poorly planned websites, pay per click (search engine marketing), search engine optimization, social media marketing and perhaps email campaigns. All of that is done without out knowing exactly where they rank today with their internet marketing, how they rank and compare with their competitors, or how they could improve.
Would you take a road trip across country or to the far reaches of Canada or Mexico without a GPS or map of some type? If not then why do it for your internet marketing? In either case you can very well get lost or not be successful without a map. Did you know you can get a comprehensive evaluation of your website, SEM, SEO as well as SMM? Out of that evaluation you get a map as to where you are at with recommendations as to what makes the most sense going forward. It’s called an Integrated Online Marketing Evaluation and is well worth the fee charged to have experts do one for you. It is integrated in that it considers all aspects of your online marketing. If you fragment your efforts by having one company build your website, you or another company design your search engine marketing and yet others execute your search engine optimization or social media marketing programs you will have just that, fragments that don’t work very effectively together. I’m biased, however I believe coordinating with DirectiveGroup who has experts in all areas to coordinate and integrate across internet marketing specialties will give you your best results in the long run. They can do the evaluation, develop your map and illuminate the right direction.
When will you be ready to integrate and optimize your online marketing efforts and chances for success? It’s only November however it could very well be an excellent time for a New Year’s resolution that begins before the New Year. Get an edge on your competition by integrating and coordinating your online marketing efforts.
Success to you in 2013!