Search engine optimization (SEO) methods are evolving at a massive rate to meet the challenges of having a web presence in today’s highly competitive digital age. In turn, such SEO strategies as tracking and measuring results via Google analytics and link building are...
If you thought keeping up with the changes in Google’s SEO algorithms (aka: Penguin, Panda, Hummingbird), hold on to your seat. Google recently announced a new change to the Adwords Ranking algorithm. After years of using a complex ad rank algorithm that had been...
'Attribution' is a word I have been seeing with increasing frequency these days. This post is not intended to be a contribution to the academic furthering of this important concept; rather it has the simple purpose of providing a few common-sense ideas about gathering...
Before I ever watched a single TED video (or even knew what it was), I saw huge red and black TED banners, draped on the street lights in Downtown Long Beach. I was on my way to the gym, and told myself, I’d Google it when I returned home. Well I forgot about TED and...
If your business has a social media profile, it may be time to grow your fan base. Having social media buttons on your website is an easy way to increase your followers. Although the number of followers you have doesn’t always equal traffic to your website, it does...
