In a world of social media and other online marketing channels, email marketing remains an effective way to communicate with your audience. Facebook, Twitter and Pinterest bring new opportunities for engagement, however, according to the Direct Marketing Association,...
The short answer is YES! If your website is not converting 100% of the visitors, there is definitely room for improvement. As a matter of fact, most websites only convert 1% to 3% of their traffic and some of the very best can convert 20%. What is conversion...
If you are a small business owner in this day and age then you are probably familiar with at least two things. 1) you need a website and 2) SEO. Search Engine Optimization is one of those phrases that are thrown around with reckless disregard. Not only has this given...
Lately, we at DirectiveGroup have been working with several companies that are looking for new or updated taglines. And, even we are considering a change to our long-lived tagline, “we mean more business.” Taglines can serve many different purposes, from providing a...
Remember those jingles that used to get stuck in your mind? Did you learn what these have to teach about effective branding?
