Select Page
Home / Blog / Business Strategy & Process / The Difference Between Inbound Marketing and SEO

The Difference Between Inbound Marketing and SEO

by | Feb 25, 2014 | Business Strategy & Process, Digital Marketing

If you are a small business owner in this day and age then you are probably familiar with at least two things. 1) you need a website and 2) SEO. Search Engine Optimization is one of those phrases that are thrown around with reckless disregard. Not only has this given internet marketing a bad name, it has caused a lot of confusion as to what internet marketing actually is and the benefits it can provide for your small business.

There are many facets to internet marketing, and SEO is just one of them. When you hear most people refer to SEO, they are actually referring to something else. The phrase has been usurped and mutated into a blanket word that covers all aspects of internet marketing, the good, the bad, and the ugly. Knowing the difference between the facets and identifying what your strengths and weaknesses are is paramount to assessing your internet marketing needs.

Search Engine Optimization really has two parts, there is “on-site” SEO or technical SEO, and there is “off-site” SEO which most people call outreach or linkbuilding. Both of these are important parts of a successful SEO campaign, but they are just small pieces of what  inbound marketing actually is. Inbound marketing is more than making your site more visible to search engines, it is about making your site visible to people. The scope of inbound marketing doesn’t end there, either; it also covers audience building and engagement, as well as conversion optimization.

Most SEO professionals are very skilled within their scope, but if you ask them to make you some graphics or build a community on Reddit, they are lost. This is where you include a social media specialist, a graphic designer, etc. These individuals will be skilled within their scope, but just like SEO they suffer when their scope widens; inbound marketing is an amalgamation of all of these disciplines.

Most inbound marketing professionals have years of experience in multiple facets which gives them a very good understanding of every moving part involved in a successful internet marketing strategy. This is also where the primary differences between the two disciplines reside; search engine optimization is just that, optimizing your page for search engines. Inbound marketing is about more than optimizing your page for search engines, it is about optimizing your page for humans and ensuring that they find the information they need as quickly and efficiently as possible.

So now that you know the difference, do you know what you need for your internet marketing campaign? DirectiveGroup can help with all aspects of inbound marketing, from web design to social media. Give us a call at 813-341-3800 to see how we can help you. You won’t regret it!


3 Major Challenges SaaS Marketers Face and How to Solve Them
3 Major Challenges SaaS Marketers Face and How to Solve Them

Software as a Service, also simply known as SaaS, is a software delivery model that has become more and more popular. This is partly because of the subscription mode of payment that gives customers some control on how and when to use the software.Due to increasing...

read more
5 Reasons Why B2B Marketers Need SEO Now More Than Ever
5 Reasons Why B2B Marketers Need SEO Now More Than Ever

Over 61% of B2B decision-makers start the decision-making process with an online search, making SEO as important for B2B marketing as it is for B2C. It is no longer a good-to-have but rather a requirement. Businesses that invested in SEO during the pandemic...

read more
"Often the best way to win is to forget to keep score."
- Marianne Espinosa Murphy