We have addressed the necessary steps one should take to reduce cart abandonment and how they can attract the visitors to complete the transaction in the earlier blog post. In this blog we will discuss what you should not do in order to reduce the cart abandonments....
With the advancements in business processes and the evolution of new-age digital consumers, Strategy, Marketing and Technology have become the critical functional areas of the business. Among these three functions, marketing has been an old discipline that has always...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey Quarterly article, “Do you really understand how your business customers buy?” This article is about...
How complete is your integrated marketing strategy? Does it stop once you get your consumers to the shopping cart or once your consumers submit a form? How important is it to include strategic tactics that follow the consumers through until the sale is made? As a...
