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Why You Should Consider Pinterest Advertising

Why You Should Consider Pinterest Advertising

Have you thought about reaching out beyond Facebook, with its millions of advertisers, to get your products and message across to a wider audience? This exciting opportunity is waiting for your consideration and advertising dollars.  It's no secret that the revenue of...

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Hidden Google Money Grabs: Targeting Expansion

Hidden Google Money Grabs: Targeting Expansion

Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...

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Blog Abstract: The Great Consumer Shift

Blog Abstract: The Great Consumer Shift

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, social media expert Alexandra Sciocchetti discusses the recent McKinsey article, "The Great Consumer Shift: 10 charts that show how US shopping behavior...

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Hidden Google Money Grabs: Geotargeting

Hidden Google Money Grabs: Geotargeting

Yes, Google is a public company whose mantra needs to be "increasing shareholder value." But unfortunately, there are a few "features" in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without delivering value. We'll start...

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- George Bernard Shaw