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Home / Blog / Brand Management / ABM Success Requires the Right Agency

ABM Success Requires the Right Agency

by | Feb 6, 2023 | Brand Management, Business Strategy & Process, Digital Marketing, Paid Digital Advertising

Finding the right agency to manage account-based marketing (ABM) campaigns can be a daunting process. It is vital for B2B CMOs and executives to evaluate the capabilities of an agency, from experience in servicing clients with similar needs to their own, to possessing the technology skills, data-driven insights, and creative finesse needed for success.

A good agency should have strong relationships with senior marketing decision-makers and know how to leverage account intelligence to create personalized experiences for their target market. A truly exceptional agency will also be well-versed in the latest ABM tactics and strategies, such as targeted content marketing campaigns, integrated sales and marketing processes, personalization of emails and website content, and more. Furthermore, they should possess a deep understanding of customer journeys across multiple channels such as search engine optimization (SEO), social media platforms, email marketing campaigns, etc. This allows them to create comprehensive ABM programs tailored around specific accounts instead of a one-size-fits-all approach.

An effective ABM program requires efficient collaboration between salespeople and marketers so decisions are made quickly while still providing an optimal customer experience. The right agency should understand the importance of this synergy and have the ability to develop a unified strategy across both teams that puts customers at the center of every decision. They must also be able to track progress throughout this process in order to optimize results over time.

What DirectiveGroup Brings to the Party

When it comes to choosing an agency to handle your ABM, it’s important to consider factors such as experience, services, capabilities, alignment, testimonials, cost, and communication and collaboration. By considering these factors, you can ensure that the agency you choose has the resources, tools, and expertise required to execute your ABM strategy and help you achieve your business goals.
If you agree that ABM is for you, but not sure if DirectiveGroup is the partner for you, here’s what DirectiveGroup brings to your organization:

Experience

DirectiveGroup has experience working with companies in your industry and has a track record of success with ABM. We have a good understanding of the challenges and opportunities specific to your industry and can apply that knowledge to your ABM strategy. Because of our track record of success and therefore, we have a better understanding of what works and what doesn’t in ABM, which can save you time and resources.

Services

As an end-2-end digital service agency, DirectiveGroup not only offers the ABM services you need, such as account research, account-based advertising, and account-based email campaigns, we also provide supporting services, such as SEO, social media, paid media advertising, website design/maintenance, content creation, and CRO. We have the resources and expertise required to execute your ABM strategy.

Capabilities

DirectiveGroup has the resources, tools, and expertise required to execute your ABM strategy. This includes knowledge or certifications for the most common CRM, marketing automation and sales enablement systems as well as our own priority account research tools and expertise in data analysis and segmentation.

Alignment

As an extension of our client’s marketing team, DirectiveGroup promises to have a complete understanding of your goals and target market and ensures we will align the execution of your ABM strategy with your company’s vision and objectives. A common theme we hear from our clients is how much they appreciate the depths we go to understand their business, what they’re trying to achieve with ABM, and how well the strategies we develop align with their goals.

Testimonials

Don’t take our word for it! DirectiveGroup is honored to provide references and case studies from other B-2-B clients to get a sense of our performance and the impact of our work. We want you to have confidence in our experience, capabilities, and the results we can achieve.

Cost

Considering the level of expertise DirectiveGroup will bring to your company, we may be thinking that we are outside your budget. Admittingly, we are not the lowest cost agency; however, we believe you will be pleasantly surprised. Most of our clients discover that due to the ROI experienced when working with DirectiveGroup, the cost is a lot lower than expected. ABM can be a costly strategy. This is why it is extremely important for us to ensure we are always aligned with our client’s expected outcomes and approach all aspects with a fail-fast mentality.

Communication and Collaboration

Arguably, there’s no greater money waster than miscommunication. DirectiveGroup understands this and will ensure there is a clear communication plan and that you feel comfortable working with us before moving forward. ABM requires close collaboration between us and our clients.

 

At DirectiveGroup, we have an experienced team of experts that specialize in B2B Account Based Marketing (ABM) solutions. We understand the complexities of targeting large accounts, and how ABM can help break through the noise and reach the right decision-makers. Our ABM services can help you create personalized campaigns that are tailored to the needs of your target accounts, driving more meaningful conversations with decision-makers — leading to higher engagement and ultimately more closed deals.

Ultimately, with DirectiveGroup as your ABM partner, you’ll gain powerful insights into your target accounts while increasing engagement rates across the board – leading to improved customer relationships and bigger wins in sales cycles. Contact us today to get started with a comprehensive B2B Account Based Marketing solution designed specifically for your business needs!

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