Each year, you hear marketers talk about how technology has changed the way companies reach and convert their target market. And, every year I agree. However, in my 25+ years of marketing, I’ve never seen so many changes in the marketing world as I have witnessed last...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth. The article published on Ragan.com on January 25, A Headline Tactic For Optimal Reach on...
With the rise of digital media, inbound marketing techniques allow interested customers to actively find your company through search, social media, and referrals. A Buyers’ Market There is still a space and a need for outbound marketing but the personal touch of...
Since its founding LinkedIn has helped millions of people get great career opportunities, make connections with other professionals and customers, and gain the much needed visibility in their industries. In 2014, LinkedIn added the Pulse platform to enable its users...
What would you say if you knew that your potential customers were nearly 60% of the way through the purchase process before they ever engage with sales? A study from CEB Marketing Leadership Council indicates just that. Customers start their due diligence by looking...
