With the rise of digital media, inbound marketing techniques allow interested customers to actively find your company through search, social media and referrals.
A Buyers’ Market
There is still a space and a need for outbound marketing but the personal touch of inbound marketing and building relationships is where most businesses can benefit most. After all it is no longer a seller’s market but rather a buyer’s market now.
With inbound marketing your leads have done their research and are looking for answers to their questions (problems). If your business has an online presence, with multimedia content such as e-books, videos, podcast and blogs, you can capture your leads’ attention when they are seeking solutions.
Know Your Audience
Placement of your content in the right place at the right time to engage the hard to reach target audience is equally important. Being active where your audience are seeking answers, such as social media platforms and search engines, and engaging with them will position you as a trusted source of information. This allows users to learn more about your company and enable you to present your products and services to them.
Useful and Strategic Content
Make your website a source of useful and compelling content for users, but the truth is that will not be enough. You must optimize your site to convert visitors into leads. This means you need to think through your content strategy and know how and why a potential lead would give you contact information.
Promote Your Content
Where must businesses fall down is promoting content. The old adage “build it and they will come” doesn’t work with inbound marketing. You have to build it and tell everyone you did. If your content is great, your leads and subscribers will also start to tell people of your services.
Always Use Relevant Call – To – Actions
Include a strong contextually relevant call to action. Your message should be clear to your target audience, spell out what action you want, whether it is a download, signup, or contact information.
Your branding should be consistent as prospects move through the purchase funnel and ensure that your purchase process is easy-to-use. Use tailored landing pages to ensure a streamlined buying process.
These are just some back inbound marketing techniques businesses should be aware of when developing and implementing your lead generation campaigns. Every positive change you take to improve your processes will majorly influence your lead conversion rates and consequently your revenue numbers too.