From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses an article by Shanelle Mullin at ConversionXL, “Email Testing: Going Beyond Open Rate and Click Rate″. If...
When you think of your website, what comes to mind? Easy navigation, eye-catching graphics, powerful images and solid content, right? The thank-you page never even comes to your mind. In fact, many times it’s overlooked completely. Since not every lead is ready to...
A good digital strategy can't succeed if it doesn't convert. We've all heard about SEO, PPC, Social Media Marketing … but are you paying attention to your company's CRO - conversion rate optimization? CRO is all about how many people become customers after engaging...
If you are looking to build your business and are struggling to get people to visit your site, then clearly no one’s buying into your story. What you need is to identify the conversion technique that will have potential customers running to your site to give you their...
Building an effective website is hard work, but all that hard work would be wasted without ongoing analysis and continual website improvements. There is a lot of chatter about optimizing site performance and integral to that is a good test plan to know the areas of...
