content marketing

What Does Taylor Swift Have to Do with Digital Marketing? Everything!

by Kim Figor | Dec 16, 2019

According to Blank, Taylor Swift’s video provide three lessons to help improve and strengthen professional relationships.

[Blog Abstract] Content Marketing For Law Firms

by David Alten | Sep 30, 2019

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Marketing Strategist, Todd Rader, discusses the recent Forbes article, Content Marketing For Law Firms (Hint: Legal Content Doesn’t Have To Be...

Cognitive Fluency: The Psychology Secret to Higher Conversions

by Lisa Maier | Jul 28, 2019

Every day, prospects and customers pass judgement about your products or services based on presentation. To develop new leads or build customer loyalty, getting your brand’s message right is crucial, especially for new businesses. But to persuade a customer to do...

B2B Content Marketing: What Works in 2019

by David Alten | May 26, 2019

B2B Content Marketing continues to change as business marketing gets more complex. Everyone has heard of the classic search engine optimization where businesses fight for rankings for a few specific keywords. But this system doesn't work in all industries. In some...